The Aladdin Advantage
Built key messaging and copy for the campaign landing page, video script, and other collateral. Managed the process of creating the landing page with a remote developer.
eFront Insight ESG
As BlackRock takes a leadership position in sustainability, ESG is becoming a key feature in the eFront and Aladdin platforms. I worked with eFront product managers to promote eFront ESG in partner publications.
Aladdin for UK Pensions
Changing regulations opened an opportunity to expand outreach to UK pension funds. I wrote copy for multiple landing pages to support a webinar and share how Aladdin can help meet the investment performance goals of UK pensions.